Smart approaches to growing and safeguarding your money.

Capitalism: The Law of Nature

When Isaac Newton watched the apple fall, he didn't "invent" gravity. He simply identified a law of nature that had been there since the beginning of time. Whether we like gravity or not, it is always working in the background. Capitalism is very similar. It…

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Prospect Theory in Practice: How We Really See Risk and Reward

Classical economics assumes investors are logical decision-makers who carefully weigh risks and rewards. In reality, emotions often override reason. Psychologists Daniel Kahneman and Amos Tversky demonstrated this through Prospect Theory (1979), which showed that people evaluate outcomes relative to a reference point and experience losses…

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The Hidden Biases That Shape Your Investment Decisions

Most investors like to believe they make rational, data-driven decisions — analyzing fundamentals, studying charts, and following market news. Yet in practice, human emotion and psychology play a far greater role in investment outcomes than spreadsheets or forecasts ever do. This is where behavioral finance…

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